THE SACHAJUAN SUCCESS STORY STARTED WITH THE OPENING  OF THE SACHAJUAN SALON IN 1997 IN STOCKHOLM BY SACHA MITIC AND JUAN ROSENLIND, TWO HIGHLY RECOGNISED HAIRDRESSERS WITH VAST EXPERIENCE OF HAIRSTYLING AND FASHION IN SWEDEN AND INTERNATIONALLY.
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SACHA MITIC – A STRONG INTEREST IN BEAUTY DROVE THE THEN 14 YEARS OLD SACHA INTO THE HAIRDRESSING PROFESSION, RUNNING PARALLEL WITH HIS EDUCATION IN ECONOMICS. SOON HIS AMBITION TO WORK AS A TOP HAIRSTYLIST INSPIRED HIM TO LEAVE HIS NATIVE CITY GOTHENBURG AND MOVE TO STOCKHOLM, WHERE HE ENDED UP WORKING WITH RENOWNED SWEDISH PHOTOGRAPHERS AND MAJOR SCANDINAVIAN FASHION MAGAZINES. AFTER BUILDING HIS PORTFOLIO IN STOCKHOLM, SACHA DECIDED TO TAKE ON A NEW CHALLENGE, AND MOVED TO NEW YORK WHERE HE RECEIVED A JUMP-START WORKING AS A SESSION STYLIST ON A FASHION SHOOT FOR AMICA MAGAZINE, THE SAME DAY HE ARRIVED.

DURING HIS TIME IN AMERICA, SACHA WORKED WITH SOME OF THE WORLD’S MOST FAMOUS MAGAZINES SUCH AS AUSTRALIAN, BRAZILIAN AND MEXICAN VOGUE, THE NEW YORKER, ALLURE MAGAZINE, GLAMOUR, WOMEN’S WEAR DAILY “WWD”, ELLE AND GQ, TO MENTION A FEW. THE EDITORIAL WORK ALSO LED TO CELEBRITY STYLING. AT THE TOP OF HIS CAREER, SACHA DECIDED TO MOVE BACK TO STOCKHOLM AND START UP HIS OWN SALON. BACK IN STOCKHOLM SACHA AND JUAN CAME INTO CONTACT THROUGH MUTUAL CLIENTS AND COLLEAGUES.

JUAN ROSENLIND – JUAN STARTED HIS CAREER WORKING IN STOCKHOLM AT THE HAIR SALON THAT WAS USED BY THE ROYAL COURT OF SWEDEN AND CELEBRITIES DURING THE 80S AND EARLY 90S.

JUAN GOT TO BE KNOWN AS A TALENTED AND SKILLED HAIRDRESSER WITH AN EYE FOR TRENDS AND GOT BOOKED AS A HAIR STYLIST ON LEADING FASHION SHOOTS FOR SOME YEARS. HE DECIDED DURING THIS PERIOD THAT HIS PASSION WAS TO WORK AS A HAIRDRESSER AS HE LOVES THE SOCIAL NETWORKING, CREATIVITY AND CHALLENGING TASK IT PROVIDES! HE DEVELOPED A LOYAL CLIENT BASE AND HAS WORKED WITH SEVERAL CELEBRITY CLIENTS.

TOGETHER THEY CAME ACROSS A FORMER ART GALLERY IN THE ELEGANT 1960S BUILDING CLOSE TO THE CENTRE OF STOCKHOLM, WHERE THE SACHAJUAN SALON DESIGNED BY THE WORLD-RENOWNED ARCHITECT TOMAS ERICSSON WAS CREATED.

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THE SACHAJUAN SALON SOON BECAME ONE OF SWEDEN’S HOTTEST HAIRDRESSING SPOTS AND THE CREATION OF THEIR OWN, EXCLUSIVE BRAND OF HAIRCARE PRODUCTS WAS A NATURAL STEP FORWARD IN THEIR SUCCESS STORY.

IN 2004 THE FIRST SACHAJUAN HAIRCARE PRODUCTS WERE INTRODUCED ON THE SWEDISH MARKET WITH IMMEDIATE ACCLAIM.