Style with substance, form with function

Our story

SACHAJUAN is driven by the beauty of simplicity. When we launched our range, we felt that haircare was becoming too complex. We wanted to make things easier for our stylists and clients.

Since early 2000 we’ve worked with Swedish scientists to develop the perfect professional products. We let the performance of our products speak for itself and avoid hollow marketing claims. We use only the ingredients we need; nothing more, nothing less. We are honest in our product information, so everyone understands which ingredients we’ve used and why.

Our product philosophy combines style with substance, form with function.

STYLE

Our products help stylists and their clients achieve a personal look in the easiest possible way. Each one is designed to produce an effortless look, enabling a confident, modern and personal twist.

SUBSTANCE
Our performance-driven hair care products are straightforward and honest. They have clear and easy-to-understand benefits and functional ingredients, and are named precisely for what they do or what they are. We tell you why we made a product, how we made it, and how it works. This makes it easy to create beautiful hair every day – and easy to select the right products.

Product range

Product Development

Many brands preach about massive end consumer research and product testing, but the result is often an average product that many will like but rarely a product that anyone will love. Proof of our products’ performance lies in many years of product development and refinement to reach perfection in our professional work. The true test is what our customers think. We look for the moment when a product becomes like an extension of the user’s hands, giving optimal control and movement.

We follow all environmental and regulatory legislation in the markets where we work to ensure the highest quality and safety. All our product development is based in Sweden and the vast majority of our products are made here. The only exception is when national legislation from a given market requests that we make a product in that country.

We select ingredients for purity and performance. We use extracts from two cold water algae naturally harvested from the ocean: rhodophycea and chondrus crispus.

 

Rhodophycea is known for strengthening hair, increasing elasticity, and adding moisture. It works primarily on the inside of the hair, boosting the hair’s mineral balance with magnesium, calcium, manganese and zinc, which can get depleted by daily damage. Chondrus crispus works mainly on the surface of the hair. It contains a higher calcium and zinc content to help boost shine and protect hair from surface damage. Both of these algae hold great nourishing and normalizing properties for the scalp.

Because the Latin names for these algae are complex, we describe this combination, along with other carefully selected key ingredients, as our “Ocean Silk Technology”. It’s our way of describing how these ingredients work together to help boost elasticity, moisture, shine and the overall beauty of your hair. Ocean Silk Technology makes SACHAJUAN unlike other hair care.

Our approach to hair

Our approach to hair care is simple: cleanse, condition, and add treatments if needed, to build a uniform foundation for styling. Our goal is to make hair look, feel and move like hair, but better.

To do this, we look at hair in three dimensions: surface, structure and shape, as each of these dimensions contributes to the form of the finished style.

Though it's not alive beyond the root, hair’s keratin structure can be made to look and feel the way you want, and take on different shapes, forms and textures.

 

By strengthening and protecting hair’s natural characteristics, we can improve it – making it easier to care for and control. Inspired by this, we designed our Ocean Silk Technology to help create the desired result for every client.

It's a process we've worked with and mastered as professionals, and through the development of each product. We want to give people that feeling of having simply beautiful hair.

THE FULL STORY

Our name originates from our founders Sacha Mitic and Juan Rosenlind who combined their names to form SACHAJUAN when they started their Stockholm salon in 1997.

After experimentation with different brands without finding the desired performance or style, they introduced their first products in 2004 as a natural next chapter of their professional work and a reflection of the style and look of the salon.

The SACHAJUAN range was inspired by their ideas about how hair should look, feel and move, combined with their perspective on the industry and a desire to make hair care easy and understandable for stylists and their clients.

Hair care had become complex. With a myriad of products and overpromises.�Their vision was to cut through complexity to create a simple, definitive range – to help stylists excel with products for the toughest days of the trade. A range designed to deliver professional performance, giving stylists control of their craft.

 

The salon environment is still the center of our product development, where our products are not only created, but used infinitely after. We only create products that perform perfectly for our daily professional work. We literally live with what we create. Today this development is guided by the sage experience of Creative Director Sacha Mitic.

The result: SACHAJUAN’s products are made to satisfy the needs of the most demanding stylists; starting with Sacha and Juan. Today SACHAJUAN is sold in more than 30 countries from Stockholm to Sydney.